Privacy policy

Privacy Policy

Balneo.fi
Updated: 4.3.2025

Balneo.fi is committed to protecting our customers' personal data and complying with all applicable data protection laws, including the EU General Data Protection Regulation (GDPR). This privacy policy explains what data we collect, how we use it, and what rights customers have. This policy applies to all services provided by Balneo.fi.

By using our services, you agree to the processing of personal data as described in this privacy policy.

Data Controller

Balneo.fi
LVI-Eklund Oy (operating under the business name Balneo)
Business ID: 3246588-1
Vuoritie 8B as B
01390 Vantaa
Email: info@balneo.fi

For inquiries related to the processing of personal data, you can contact us at info@balneo.fi.

What Data Do We Collect and Why?

Balneo.fi collects and stores personal data to provide and improve its services. We collect data from the following sources:

Data Provided by the Customer

  • Identification details: Name, email address, phone number, postal address.
  • Payment details: Billing and payment information, such as payment methods and payment history.
  • Order details: Purchased products, delivery address, and delivery method.
  • Customer feedback and product reviews.
  • Account details: Username, password, and other account management-related information.

Data Collected from Service Usage

  • Browsing behavior: Pages visited, viewed products, and purchase history.
  • Device information: IP address, device type, operating system, and browser.
  • Usage data: Shopping cart contents, order progress, and session duration.

Data Derived from Analytics

  • Product recommendations and interests based on shopping behavior.
  • Customer segmentation and personalized product suggestions.
Purpose and Legal Basis for Data Processing
Data is processed for the following purposes:
  • Order processing and delivery: Necessary for handling orders and processing payments.
  • Customer service: To respond to inquiries, returns, and complaints.
  • Marketing and personalization: To analyze user data for targeted marketing and improved user experience.
  • Website development: To monitor user behavior and improve the online store.
  • Security assurance: To prevent fraud and ensure online store security.

Legal basis for data processing:

  • Contract performance: Data processing is necessary to fulfill orders and ensure delivery.
  • Consent: Marketing and cookie usage are based on customer consent.
  • Legitimate interest: Data is processed for business development and customer relationship management.

Data Retention

Personal data is stored as long as necessary for the defined purposes. Generally, customer accounts and orders are retained for the duration of the customer relationship. Accounting records are stored as required by law (e.g., 10 years for financial records).

If a customer wishes to delete their account or data, we can anonymize the data so it can no longer be linked to an individual. Some data, such as accounting records, must be retained according to legal requirements.

Customer Rights

Customers have the right to review and control their personal data. Customers may request:

  • Access to data: Request access to stored personal data.
  • Correction of data: Request the correction of inaccurate data.
  • Data deletion: Request data deletion if there is no legal basis for processing.
  • Restriction of processing: Request restriction of processing under certain conditions.
  • Opt-out of direct marketing: Prohibit the use of data for direct marketing.
  • Data portability: Request transfer of data to another service provider.

Requests can be sent via email to info@balneo.fi. We strive to process all requests as quickly as possible.

Data Sharing and Transfers to Third Parties

We share data with third parties only when necessary for service delivery. Such third parties include payment service providers and logistics partners. Our partners are committed to complying with data protection laws and are not permitted to use data for their own purposes.

Cookies and Tracking

Balneo.fi uses cookies and similar technologies to analyze website usage and enhance the customer experience. Cookies help track shopping carts, login details, and enable targeted marketing and personalization.

You can manage cookie settings through your browser. Please note that disabling cookies may affect website functionality.

Data Security

Balneo.fi strives to ensure the security of personal data using up-to-date technical and organizational safeguards. Personal data is stored in secure systems accessible only to authorized personnel. All data transmissions, such as payment details and order confirmations, occur over secure (SSL) connections.

Changes to the Privacy Policy

We reserve the right to update this privacy policy as needed to improve our services or comply with legal requirements. Any significant changes will be communicated to customers via email or through our website.

Right to File a Complaint

If a customer believes their data protection rights have been violated, they have the right to file a complaint with the Data Protection Ombudsman at www.tietosuoja.fi.

However, we encourage customers to contact us first to resolve any concerns together.

Questions?

If you have any questions about this privacy policy or wish to exercise your rights, please contact our customer service at info@balneo.fi.